Twilight is to the vampire genre what Harry Potter is to the occult.
Harry Potter (my god it's boring) is safe magic falsely marketed as controversial. It is the PG version of the occult. It's supposed breach of taboo topics which had somehow incensed religious groups was a convenient ploy to lure curious consumers who by virtue of intensive marketing were already avid to get their hands on the latest 'popular' craze. I'm still confused as to why Harry Potter has been so popular. As far as magic and the supernatural goes, I got more kicks reading the bible in my youth.
Now for Twilight. This romantic and no doubt visually stunning fantasy tale lures the teenager into heightened sensual experiences that are otherwise lacking in this generation's R rated, action dominated thrill-inducing films. Because sex these days, is so taboo, so eagerly avoided on English speaking screens that our sensation craving teens subconsciously resort to cheap and safe visual symbolisms that nevertheless semiotically encompass everything there is about sexual tension, the vulnerability of exposed naked flesh, forceful penetration, rushing blood, and explosive orgasm.
Don't get me wrong. There is nothing wrong with wanting any of that. But in the process of giving young audiences what it craves, namely, sex, a vampire genre has been corrupted.
I much preferred Anne Rice's Lestat.